Why Flow
Fast, accurate, transparent. Built by people who ran online stores before they ran a warehouse, and who got tired of chasing their own 3PL for answers.
Every order, every status, every scan event lands in your dashboard the moment it happens. No refreshing carrier websites, no ringing us to ask where something is. Your customer gets tracking automatically; you get numbers you can trust when someone emails asking.
Native connections to nine platforms. Orders sync the instant they're placed and inventory pushes back to your store as it moves, so you're not overselling a SKU that ran out on Tuesday, and nobody on your team is uploading a CSV at 9PM.
Most stores connected and tested in under 20 minutes
Orders in before 3PM AEST ship the same day. The rate card you agree before your stock arrives is the one you're billed against: no peak surcharges, no fuel levies, no line items that appear in month three. Predictable enough that you can actually price your products against it.
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until today's 3PM cut-off
Orders today
1,284
Same-day dispatch
99.8%
We rate every parcel across more than ten carriers, including Australia Post eParcel, Aramex, iMile and Parcel Right. Every parcel is rated on route, weight and service level rather than pushed through one blanket contract, which protects both your margin and the delivery promise on your product page.
Broadest coverage in the country. Every regional address, every PO box, and Express Post when your customer has paid for it.
1 to 2 days metroCost-effective for lighter parcels where two extra days won't cost a review.
2 to 4 daysCapital-city deliveries at a lower cost per parcel than the incumbents, with live tracking.
1 to 3 days metroA second metro carrier, so there is always a best-value carrier that meets the delivery time.
1 to 3 days metroAlso StarTrack, TNT and others through our carrier network, rated on the same basis.
The comparison
An honest read on all three. In-house genuinely wins on control, if you have the space, the staff and the weekends to spare.
| Feature | Flow 3PL | In-house | Generic warehouse |
|---|---|---|---|
| Same-day dispatch | Yes, anything in by 3PM AEST | Depends who's in that day | Next business day |
| Pricing | Fixed rate card, agreed upfront | You absorb every variable cost | Base rate plus surcharges |
| Integrations | Native, nine platforms | Manual export and import | Limited, often CSV upload |
| Peak capacity | Scale up and back down, no penalty | Emergency hiring in November | Capacity-limited, volume minimums |
| Brand care | Custom packaging, inserts, QC | Full control: it's your bench | Generic satchel |
| Tracking | Live dashboard, scan-level detail | Whatever you build yourself | Carrier tracking only |
What founders say
"Switching to Flow gave us back twelve hours a week. Dispatch is faster, customers stopped emailing us about where their order was, and I finally trust the numbers in the dashboard."
Founder · apparel brand, ~800 orders a month